The CBD industry is booming all over the world. The worldwide CBD market is estimated to top $20 billion dollars (USD) by 2024. With head-turning figures like that it is not exactly shocking that large non-cannabis companies are reported to be scrambling to get in on the action.

A large company that is seeing its name pop up a lot in media coverage and cannabis industry conversations is Coca-Cola.

Many cannabis industry observers have expected Coca-Cola to enter the CBD sector in recent years, and speculation ramped up recently even further due to a claim in an online video. Read about it in our recent article on Cannabis & Tech Today.