How Cannabis Consumer Preferences Are Shaping The Industry
In many legal cannabis markets around the world, consumers and patients have more consumption options than ever before. It wasn’t that long ago that consumers and patients were lucky to get any form or quality of cannabis that they could find.
These days, consumers and patients have a wide range of options to choose from in many legal markets, including edibles, topicals, beverages, tinctures, transdermal patches, concentrates, pre-rolls, and many other products. That is in addition to several strains and potency options for unprocessed cannabis flower.
The average cannabis consumer is becoming more sophisticated, and that, in turn, is revolutionizing the emerging legal cannabis industry as companies continue to bring new products and services to the marketplace. Cannabis consumer preferences are evolving rapidly around the world, from product types to ethical considerations.
Consumption delivery methods are expanding, and many consumers and patients are seeking products containing lesser-known cannabinoids beyond THC and CBD. How consumer preferences are shaping the cannabis industry was the focus of an insightful panel at the most recent International Cannabis Business Conference in Berlin.
Panelists discussed the latest trends and how businesses can adapt to meet these demands, including how to incorporate AI technology for data collection and analysis. The panel was moderated by Tim Powers, the Founder of Kind Selections and the Co-Founder of Cannabis Tolling Solutions. Mr. Powers was joined on the panel by:
- Chris Sinacori, CEO of 3Win Corp
- Emily Fisher, CEO and Founder of Leafwell
- Tanner Stewart, CEO of Stewart Farms
- Lorenz Minks, Strategic Consultant at Research Gardens
You can watch the panel discussion via the embedded video below:
