ICBC 2024 Barcelona Schedule
Conference at L’Auditori de Cornellà • VIP After Party at Edition Hotel
Thursday, 14 March 2024
ICBC Conference Overview
Alex Rogers, Executive Producer of the International Cannabis Business Conference, and Ngaio Bealum, Conference Master Of Ceremonies, welcome conference attendees and provide an overview of the conference schedule, including the panels and speakers that will be providing presentations and interviews.
European Cannabis Market’s Progression Post German Legalization
Giadha A. DeCarcer, Keynote Speaker
Emerging opportunities based on North America’s industry past trajectory
In February of this year, Germany, after almost a decade of debate, has finally officially legalized cannabis for recreational use. This is being deemed a catalytic, if not historic, moment by many in the cannabis industry, especially by those who have had the opportunity to live through an equally momentous industry milestone when Colorado and Washington State were first in the world to legalize cannabis recreational use in 2012.
Giadha A. DeCarcer, a pioneer and visionary in the tech and cannabis space, first to introduce big data and sophisticated business intelligence into the industry upon founding cannabis analytics global leader New Frontier Data in 2014, draws historical parallels as we look to position ahead of a new wave of business opportunities in Europe.
Giadha A. DeCarcer
World of Differences Between Europe and the United States
Guillermo J. Fernandez Navarro
This panel will delve into the marked differences in production requirements and access to medicinal cannabis in Europe and the United States. We will explore the various perspectives and options available in both contexts, seeking the optimal approach to provide quality care to those who need it most: the patients.
The Regulatory Paradox of Cannabis
Mexico, Colombia, and Spain in Perspective (In Spanish)
Bernardo Soriano Guzmán
Ana Erika Santana González
This panel delves into the shared paradox faced by Mexico, Colombia, and Spain regarding the regulation of cannabis for adult use. Despite being closer than ever to regulation, implementation has not yet been realized due to various issues and challenges. The session will explore the reasons behind this situation and the prospects of achieving significant advancements in the regulation of adult-use cannabis in these three countries with very active participants in these processes.
Europe vs North America
Market entry requisites for U.S. companies seeking to operate in Europe
Arthur de Cordova
Nearly half of the states in the U.S. have now passed adult-use cannabis legalization measures, with many of them currently being home to thriving adult-use industries. Nearly every state in the U.S. has a legal medical cannabis industry operating in some form. Comparatively, Europe’s legal cannabis industry is still young and possesses more potential for entrepreneurs and investors who want to get in on the continent’s ground floor. A panel of leading global cannabis experts will discuss what opportunities to look for in Europe, how Europe’s industry compares to the United States, and what market entry requisites U.S. companies need to consider when exploring expansion efforts involving European Union member nations.
The Case of Extremadura
First Steps in Adapting the Industrial Hemp Agro-Industrial Sector (In Spanish)
Bernardo Soriano Guzmán
Carmen Gonzalez Ramos
Juan Andrés Tovar Mena
José Luis Llerena
In this presentation, advances and strategies for the development of industrial hemp will be discussed. This includes the innovative projects of CTAEX’s Industrial Hemp Polo, emphasizing the importance of aligning practices with current standards. From CETARSA, they will present their action plan and the results of significant trials for the transformation of industrial hemp. Additionally, CICYTEX will present their research and the POCTEP project, reflecting Extremadura’s commitment to the drive and modernization of the industrial hemp agro-industrial sector.
Media and Marketing In The Legal Industry
Creating engaging strategies to reach target audiences
The emerging cannabis industry continues to be increasingly competitive as more entities enter the space. That, combined with the legal industry going global, makes effective marketing by cannabis companies more important than ever. Due to ongoing stigma, marketing cannabis companies and generating positive media coverage requires unique methods and thoughtful strategies. A panel of leading industry content creators and marketing experts will provide insight into what it takes to successfully reach consumers in a meaningful way.
Emerging Cannabis Research
Assessing the impact of scientific cannabis discoveries
The field of cannabinoid research is evolving at a greater rate than ever before, with new discoveries being made in labs and in the field about the potential therapeutic benefits of these compounds. The focus of cannabinoid research, the methods of research, and the motivating factors driving cannabis research look much different today than they did just a handful of years ago. Panelists will discuss recent scientific breakthroughs, emerging research methodology, and what people can expect from the field of cannabis research in the coming years.
Cannabis in the European Union
Spain’s role in the growth and development of the European marketplace
For several years, Germany was viewed as the cannabis reform leader of the European Union. However, with recent delays in the German rollout of adult-use cannabis, other countries, such as Spain, are emerging into the vanguard of the cannabis reform movement. This presentation by leading cannabis economist Beau Whitney will examine the trends in EU cannabis reform, analyze Spain’s role, and discuss the interconnectivity between Spain’s policy and its effect on the broader market.
Forming Strategic Partners
Maximizing collaboration opportunities at the international level
Cannabis Industry Sales and Marketing
Reaching potential customers and engaging current clients
Marcus “Bubbleman” Richardson
José Manuel López
DJ Muggs Fireside Interview with Ngaio Bealum
A fireside cannabis chat with hip hop icon DJ Muggs
DJ Muggs is a Grammy-nominated DJ, audio engineer, and producer. His contributions to cannabis culture as a member of Cypress Hill are immeasurable, having produced seven studio albums with the group. DJ Muggs is also a member of the trip hop band Cross My Heart Hope To Die and the leader of hip hop and art collective Soul Assassins. Muggs is a true cannabis pioneer and has been at the forefront of the cannabis movement for decades. He will discuss his career, current projects, and where he thinks the cannabis industry is headed in an intimate fireside chat with conference MC Ngaio Bealum.