2025 Schedule
Thursday, 13 March 2025
9:30
ICBC Barcelona B2b 2025 Overview
Alex Rogers, Executive Producer of the International Cannabis Business Conference, and Ngaio Bealum, Conference Master Of Ceremonies, welcome conference attendees and provide an overview of the conference schedule, including the panels and speakers that will be providing presentations and interviews.

Alex Rogers

Ngaio Bealum
9:45
Jamie L Pearson Keynote
Jamie Pearson has been a highly respected leader in the cannabis industry for over a decade. Her “in the trenches” operational success and deep, global relationships led her to be coined “Wonder Woman” in the 2023 Women of Influence issue of Cannabis Now Magazine.
Jamie founded and leads The New Holland Group, a global consulting firm serving clients with international business development & strategy, seed to sale operations, branding & marketing, effective capital raising, executive coaching, cross border IP licensing, celebrity partnerships, buy & sell side M&A, and financial turnarounds.

Jamie L Pearson
SPEAKER | INVESTOR | CONSULTANT | BOARD MEMBER
10:00
The Future of Non-Psychoactive Cannabis and CBD in Spain
Legal challenges and the industry’s response

Bernardo Soriano Guzmán
CO-CEO, S&F ABOGADOS

Rubén Valenzuela Moreno
FOUNDER & CTO, VALENVERAS; CANNAVERAS GENETICS; CEO, MYCOBAG

Giacomo Bulleri
ADVISORY COMMITTEE OF THE EUROPEAN INDUSTRIAL HEMP ASSOCIATION (EIHA)

Isidre Carballido
FOUNDER AND CEO, CANNACTIVA
This panel will delve into the marked differences in production requirements and access to medicinal cannabis in Europe and the United States. We will explore the various perspectives and options available in both contexts, seeking the optimal approach to provide quality care to those who need it most: the patients.
10:40
The European Medical Cannabis Supply Chain
Navigating challenges, innovation, and growth opportunities

Arnau Valdovinos
PRINCIPAL CONSULTANT, CANNAMONITOR

Franziska Katterbach
FOUNDER, KHIRON EUROPE; PARTNER OPPENHOFF

Alexander Daske
HEAD PHARMACIST, COLLINI APOTHEKE

Eliecer López
Business Development Manager, Greenbe Pharma
11:20
Germany’s New Government
The impact on the German cannabis market

Peter Homberg
11:50
10 Years After Uruguay’s Regulation
Lessons and Challenges for Other Countries on the Path to Regulation: Mexico, Colombia

Bernardo Soriano Guzmán
Co-CEO S&F ABOGADOS

Ana Erika Santana González
DEPUTY IN THE CHAMBER OF DEPUTIES OF THE HONORABLE CONGRESS OF THE UNION (MEXICO)

Augusto Vitale Marino
FIRST DIRECTOR OF URUGUAY’S CANNABIS REGULATION AND CONTROL INSTITUTE (IRCCA)

Henry Muñoz
12:30
Lunch
13:30
Cannabis Genetics
Unlocking the Hidden Potential of the Industry

Alex Revich

Marcus “Bubbleman” Richardson

Justin Tombe

Xavier Gaya
CANNABIS CULTIVATION SPECIALIST & BUSINESS ADVISOR
14:10
Industrial Hemp Advances
From Biodiversity To Industrialization

Guillermo Fernández Navarro
CO-FOUNDER, S&F ABOGADOS

Montserrat Gómez Cardoso Bernet
HEAD OF THE PHYSICAL AND CHEMICAL ANALYSIS UNIT, CTAEX

María Pérez Rey
HEAD OF R&D PROJECTS AT CTAEX

Marcos García Godinho
DIRECTOR OF INDUSTRIAL OPERATIONS AT THE STATE-OWNED COMPANY FOR RAW TOBACCO (CETARSA)
14:50
European Union Cannabis Update
Advancements and impacts of cannabis policy in Spain and the broader EU

Beau Whitney
15:20
Emerging Cannabis Cultivation Technology
Cutting-edge technology that is elevating global cultivation operations

Sonny Moerenhout
MANAGING PARTNER, CULTIVATORS

Rui Soares
FOUNDER AND CEO, PARALAB

Sabrina Carvalho
LEAD PLANT SPECIALIST, FLUENCE

Alexandre Gauthier
VICE-PRESIDENT R&D, ORIGINE NATURE

Chris Crosbie
COO, ATLANTIC CULTIVATION
16:00
Media and Marketing in The Cannabis Space
Engaging consumers to take your brand to the next level

Eugenio García

Michael Knodt

Lisa Haag

Katy Perry
OWNER AND OPERATOR OF TOKE CANNABIS

Luna Stower
16:30
Forming Strategic Partnerships
Identifying and vetting potential collaboration opportunities

Božidar Radišic
PROJECT MANAGER AND FOUNDER, RESEARCH NATURE INSTITUTE

George Terry
EXECUTIVE VICE PRESIDENT, RAD SOURCE