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BARCELONA B2B

14 March 2024 • L’auditori De Cornellà

ICBC 2024 Barcelona Schedule

Conference at L’Auditori de Cornellà  • VIP After Party at Edition Hotel

Thursday, 14 March 2024

  • 9:15

    ICBC Conference Overview

Alex Rogers, Executive Producer of the International Cannabis Business Conference, and Ngaio Bealum, Conference Master Of Ceremonies, welcome conference attendees and provide an overview of the conference schedule, including the panels and speakers that will be providing presentations and interviews.

Alex Rogers
Alex Rogers
ICBC EXECUTIVE PRODUCER
Ngaio Bealum
Ngaio Bealum
CONFERENCE MASTER OF CEREMONIES
  • 9:30

    European Cannabis Market’s Progression Post German Legalization
    Giadha A. DeCarcer, Keynote Speaker 

Emerging opportunities based on North America’s industry past trajectory

In February of this year, Germany, after almost a decade of debate, has finally officially legalized cannabis for recreational use. This is being deemed a catalytic, if not historic, moment by many in the cannabis industry, especially by those who have had the opportunity to live through an equally momentous industry milestone when Colorado and Washington State were first in the world to legalize cannabis recreational use in 2012.

Giadha A. DeCarcer, a pioneer and visionary in the tech and cannabis space, first to introduce big data and sophisticated business intelligence into the industry upon founding cannabis analytics global leader New Frontier Data in 2014, draws historical parallels as we look to position ahead of a new wave of business opportunities in Europe.

Giadha A. DeCarcer
Giadha A. DeCarcer
PRINCIPAL, BLUE ONYX HORIZONS; FOUNDER, NEW FRONTIER DATA
  • 9:45

    Medicinal Cannabis

World of Differences Between Europe and the United States
Guillermo J. Fernandez Navarro

Guillermo J. Fernandez Navarro

CO-FOUNDER, S&F ABOGADOS

MODERATOR
Carola Pérez

Carola Pérez

PRESIDENT, DOSEMOCIONES AND SPANISH OBSERVATORY FOR MEDICAL CANNABIS; IACM PATIENT COUNCIL CHAIR

Chloe Grossman

Chloe Grossman

EXECUTIVE DIRECTOR OF CORPORATE GROWTH, TRULIEVE CANNABIS CORP

Begoña Latorre

Begoña Latorre

CEO, EVOCAN

This panel will delve into the marked differences in production requirements and access to medicinal cannabis in Europe and the United States. We will explore the various perspectives and options available in both contexts, seeking the optimal approach to provide quality care to those who need it most: the patients.

  • 10:25

    The Regulatory Paradox of Cannabis

Mexico, Colombia, and Spain in Perspective (In Spanish)
Bernardo Soriano Guzmán

Bernardo Soriano Guzmán

CO-CEO, S&F ABOGADOS

MODERATOR
Alejandro Ocampo

Alejandro Ocampo

CONGRESSMAN OF THE REPUBLIC OF COLOMBIA

Ana Erika Santana González

Ana Erika Santana González

DIRECTOR, SANTANA ASOCIADOS

Javier Gonzalo Langa

Henry Muñoz

LEGAL REPRESENTATIVE, MEDICAL EXTRACTOS S.A.S.

This panel delves into the shared paradox faced by Mexico, Colombia, and Spain regarding the regulation of cannabis for adult use. Despite being closer than ever to regulation, implementation has not yet been realized due to various issues and challenges. The session will explore the reasons behind this situation and the prospects of achieving significant advancements in the regulation of adult-use cannabis in these three countries with very active participants in these processes.

  • 11:05

    Europe vs North America

Market entry requisites for U.S. companies seeking to operate in Europe
Lisa Haag

Lisa Haag

FOUNDER MJ_UNIVERSE

MODERATOR
Jamie Pearson

Jamie Pearson

INTERNATIONAL CONSULTANT, NEW HOLLAND GROUP

Arthur de Cordova

Arthur de Cordova

CEO & CO-FOUNDER, ZIEL

Kai-Friedrich Niermann

Kai-Friedrich Niermann

FOUNDER, KFN+ LAW OFFICE

Nearly half of the states in the U.S. have now passed adult-use cannabis legalization measures, with many of them currently being home to thriving adult-use industries. Nearly every state in the U.S. has a legal medical cannabis industry operating in some form. Comparatively, Europe’s legal cannabis industry is still young and possesses more potential for entrepreneurs and investors who want to get in on the continent’s ground floor. A panel of leading global cannabis experts will discuss what opportunities to look for in Europe, how Europe’s industry compares to the United States, and what market entry requisites U.S. companies need to consider when exploring expansion efforts involving European Union member nations.

  • 11:45

    The Case of Extremadura

First Steps in Adapting the Industrial Hemp Agro-Industrial Sector (In Spanish)
Bernardo Soriano Guzmán

Bernardo Soriano Guzmán

CO-CEO S&F ABOGADOS

MODERATOR
Carmen Gonzalez Ramos

Carmen Gonzalez Ramos

GENERAL DIRECTOR, CICYTEX

Juan Andrés Tovar Mena

Juan Andrés Tovar Mena

PRESIDENT, CETARSA

José Luis Llerena

José Luis Llerena

DIRECTOR, CTAEX

In this presentation, advances and strategies for the development of industrial hemp will be discussed. This includes the innovative projects of CTAEX’s Industrial Hemp Polo, emphasizing the importance of aligning practices with current standards. From CETARSA, they will present their action plan and the results of significant trials for the transformation of industrial hemp. Additionally, CICYTEX will present their research and the POCTEP project, reflecting Extremadura’s commitment to the drive and modernization of the industrial hemp agro-industrial sector.

  • 12:25

    Break

  • 13:15

    Media and Marketing In The Legal Industry

Creating engaging strategies to reach target audiences
Shane MacGuill

Shane MacGuill

HEAD OF NICOTINE AND CANNABIS RESEARCH, EUROMONITOR INTERNATIONAL

MODERATOR
Petra Marinko

Petra Marinko

FOUNDER AND OWNER, PHARMA G, NABIE

Michael Knodt

Michael Knodt

FREELANCE JOURNALIST

Simón Espinosa

Simón Espinosa

CEO AND FOUNDER, EN VOLÁ

The emerging cannabis industry continues to be increasingly competitive as more entities enter the space. That, combined with the legal industry going global, makes effective marketing by cannabis companies more important than ever. Due to ongoing stigma, marketing cannabis companies and generating positive media coverage requires unique methods and thoughtful strategies. A panel of leading industry content creators and marketing experts will provide insight into what it takes to successfully reach consumers in a meaningful way.

  • 13:50

    Emerging Cannabis Research

Assessing the impact of scientific cannabis discoveries
Alex Revich

Alex Revich

EQUITY PARTNER AT HYBRID PHARM, CANNABIS EDUCATION & MEDICAL PARTNERSHIPS AT LOOSH BRANDS

MODERATOR
Alberto Sainz

Alberto Sainz

CLINICAL CANNABIS SCIENTIST, BROUGHTON GROUP

Rui Soares

Rui Soares

FOUNDER AND CEO, PARALAB

Justin Tombe

Justin Tombe

COO, THE TALMAN GROUP

Božidar Radišic

Božidar Radišic

PROJECT MANAGER AND FOUNDER, RESEARCH NATURE INSTITUTE

The field of cannabinoid research is evolving at a greater rate than ever before, with new discoveries being made in labs and in the field about the potential therapeutic benefits of these compounds. The focus of cannabinoid research, the methods of research, and the motivating factors driving cannabis research look much different today than they did just a handful of years ago. Panelists will discuss recent scientific breakthroughs, emerging research methodology, and what people can expect from the field of cannabis research in the coming years.

  • 14:30

    Cannabis in the European Union

Spain’s role in the growth and development of the European marketplace

For several years, Germany was viewed as the cannabis reform leader of the European Union. However, with recent delays in the German rollout of adult-use cannabis, other countries, such as Spain, are emerging into the vanguard of the cannabis reform movement. This presentation by leading cannabis economist Beau Whitney will examine the trends in EU cannabis reform, analyze Spain’s role, and discuss the interconnectivity between Spain’s policy and its effect on the broader market.

Beau Whitney
Beau Whitney
CHIEF ECONOMIST, WHITNEY ECONOMICS
  • 15:00

    Forming Strategic Partners

Maximizing collaboration opportunities at the international level
David Downs

David Downs

AUTHOR, JOURNALIST, LEAFLY SENIOR EDITOR

MODERATOR
Desiree Pascale-Eckhouse

Desiree Pascale-Eckhouse

PRESIDENT AND CO-FOUNDER, FOUNDATION FOR HUMAN KINDNESS AND COMPASSION

Sonny Moerenhout

Sonny Moerenhout

MANAGING PARTNER, CULTIVATORS

George Stantchev

George Stantchev

CEO, COMERG

Nathan Kroeger

Nathan Kroeger

VICE PRESIDENT OF SALES, RAD SOURCE TECHNOLOGIES

New legal cannabis markets are opening or expanding all over the planet and creating enormous opportunities in the process. Yet, as with any legal global industry, there is a growing need for specialization and collaboration to meet evolving demands. Forming effective partnerships with other entities both domestically and abroad is more important than ever for cannabis entrepreneurs, investors, and industry service providers. Additionally, there is a need for strategic partnerships between the fields of industry, policy, research, and academia to help humanity gain a better understanding of the cannabis plant. Panelists will discuss the types of partnerships that entities should consider and provide tips for creating effective vetting strategies.
  • 15:40

    Cannabis Industry Sales and Marketing

Reaching potential customers and engaging current clients
Marcus Richardson Bubbleman

Marcus “Bubbleman” Richardson

CREATOR OF BUBBLEBAGS AND SOLVENTLESS CONSULTANT

MODERATOR
Bret Worley

Bret Worley

CHAIRMAN, PRESIDENT, CEO, MC NUTRACEUTICALS

Jonah Barber

Jonah Barber

PRESIDENT, DECIMAL ENGINEERED SYSTEMS
José Manuel López

José Manuel López

LP COMMERCIAL MANAGER EUROPE, ADVANCED NUTRIENTS

Vladimir Bautista

Vladimir Bautista

CEO AND CO-FOUNDER, THE HAPPY MUNKEY

Cannabis businesses face unique challenges when it comes to marketing and selling their products and/or services. Part of that is due to lingering prohibition stigma and policies, and another part of it is due to an ever-evolving industry landscape. Strategies related to reaching a target audience and achieving meaningful sales must constantly evolve to keep up with trends. This panel brings together experts in cannabis business development and marketing to discuss strategies for sales and marketing success in the rapidly changing cannabis industry.
  • 16:20

    DJ Muggs Fireside Interview with Ngaio Bealum

A fireside cannabis chat with hip hop icon DJ Muggs

DJ Muggs is a Grammy-nominated DJ, audio engineer, and producer. His contributions to cannabis culture as a member of Cypress Hill are immeasurable, having produced seven studio albums with the group. DJ Muggs is also a member of the trip hop band Cross My Heart Hope To Die and the leader of hip hop and art collective Soul Assassins. Muggs is a true cannabis pioneer and has been at the forefront of the cannabis movement for decades. He will discuss his career, current projects, and where he thinks the cannabis industry is headed in an intimate fireside chat with conference MC Ngaio Bealum.

DJ Muggs
DJ Muggs
DJ • PRODUCER
Ngaio Bealum
Ngaio Bealum
CONFERENCE MASTER OF CEREMONIES
  • 20:00

    VIP After-Party at Edition Hotel

8pm – 1am: The Ultimate After-Party at the beautiful Edition Hotel Barcelona
Join us at the International Cannabis Business Conference Barcelona 2024 After Party for an evening of unwinding, music and connection