Thousands of international cannabis buyers are coming back to the International Cannabis Business Conference tradeshow in Berlin in April. This includes hundreds of German and United Kingdom cannabis pharmacies and European grow shops. ICBC gave free tickets to pharmacy and grow shop operators for last year’s tradeshow and will be doing so again this year.

In addition to licensed cannabis buyers, most of the world’s largest licensed producers (LPs) and nearly all European and international wholesalers and distributors will be present. This helps ensure that visitors can make the best deals and connect directly with the people and entities who matter most to their operations.

ICBC Berlin will be bringing back other popular features to facilitate networking, learning, and connection opportunities so that attendees get the most out of their conference experience, including:

• Country Meetups

  Connect with country representatives you want to meet
• Social Clubs Meetup

  Meet social clubs building Germany’s new adult-use market
• Pharmacy Meetup 

  Get access to dispensaries, pharmacies, and clinics
• Second Stage 

  A new stage right on the expo floor
• Speed Networking Area 

  Make connections quickly and easily at the Speed Networking Area
• Educational Workshops 

  Practical knowledge from cannabis industry experts
• Lounges With Food and Drinks 

  Recharge between meetings while continuing the right conversations
• Consumption Lounge 

  The Outdoor Consumption Lounge offers a unique open-air setting for socializing and networking
• Celebrity Meet & Greets 

  Engage with public figures and cannabis culture icons

The emerging legal cannabis industry is more global now than at any other point in history, with more countries being home to functioning legal markets. Over 80 countries will be represented at ICBC Berlin 2027, and to highlight the industries of the world’s top cannabis markets, this year’s tradeshow will include a Countries Meetup attraction where industry leaders, regulators, and policymakers from around the world can connect with their peers from other nations.

Previous editions of the ICBC Pharmacy Meetup attraction have proven to be so successful in recent years that the conference is making it a key feature of ICBC 2027. Over 500 cannabis pharmacies will be in attendance at the ICBC in 2027, making it the largest gathering of European cannabis pharmacies. It is the perfect opportunity to network with cannabis pharmacy operators from Europe’s largest markets.

Social clubs, sometimes referred to as cultivation associations, are becoming more common in legal cannabis markets. As of June 2026, nearly 900 social club applications had been submitted in Germany alone, with 443 applications already being approved by regulators. ICBC Berlin 2027 will feature a social club meetup to help operators and service providers create connections. ICBC will once again be giving out free tickets to licensed cultivation associations because of the vital role that they play in the industry.

ICBC is adding a second stage to this year’s event, featuring speakers, panels, and entertainment. Additionally, the tradeshow will include celebrity meet-and-greets, providing attendees with the opportunity to engage with public figures and cannabis culture icons. The tradeshow will also incorporate educational workshops so that attendees can gain practical knowledge from cannabis industry experts.

Sponsoring and exhibiting at the International Cannabis Business Conference in Berlin is an unparalleled opportunity to place your brand in front of the international cannabis industry. There is a reason why 80%+ of ICBC’s partners return year after year. ICBC Berlin has added a wide range of sponsorship opportunities, and the ICBC team is here to support exhibitors throughout their industry journey. Some of the biggest names in the cannabis industry have already become sponsors of ICBC Berlin 2027, the 10th anniversary edition, including:

• Demecan as the Medical Pharma Zone Sponsor
• Sanity x Organigram as the Event Lanyard Sponsors
• PHCANN as the Registration Sponsor

In addition to placing company branding in front of attendees and providing space on the expo floor, ICBC has created an exhibitor portal on the event’s official app. Exhibitors can customize their profiles on the app portal and gain extra visibility throughout the tradeshow. The 2027 expo floor is already trending toward being sold out (view last year’s stands map here). Companies are encouraged to lock in their spots as soon as possible. Learn more and register at: internationalcbc.com/exhibit-form.

Below is the tentative schedule for ICBC Berlin 2027:

Tuesday, April 13th:

• Pre-Registration – 14:00 to 21:00
• VIP Reception – 19:30 to 21:30

Wednesday, April 14th:

• Registration – 7:00 to 18:00
• Expo Halls Open – 9:00 to 18:00
• Speaker Sessions – 9:00 to 18:00

Thursday, April 15th:

• Registration – 8:00 to 17:00
• Expo Halls Open – 9:00 to 17:00
• Speaker Sessions – 9:00 to 17:00

The final schedule for ICBC Berlin 2027, including keynote speakers and panels, will be released soon. You can find out more at: Internationalcbc.com

The International Cannabis Business Conference is the leading cannabis B2B tradeshow series on the planet, with previous conferences occurring in several countries on multiple continents. The tradeshow series is owned and operated by cannabis advocates who believe in celebrating cannabis culture in addition to providing world-class cannabis industry education and networking opportunities.

It is becoming increasingly difficult to gain an edge on the competition in the emerging international cannabis industry, and people need to get their ideas, products, and services in front of the right people at the right time. With executives, entrepreneurs, investors, policymakers, and industry service providers converging from across the planet, the ICBC B2B tradeshow event in Berlin is the perfect place to put cannabis ideas on the global cannabis stage.

Elizaveta
Chief Marketing Officer
liza@internationalcbc.com

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