In order for a cannabis company to scale up and reach its full potential, it will need to forge key partnerships with other people and/or entities. Partnerships can take many forms, and unique endeavors will require specialized talent, mentorship, capital, and/or many other mutually beneficial components to help ensure success in the increasingly competitive cannabis industry.

A panel of cannabis industry experts provided insight into what a constructive partnership entails, when to pursue one, how to measure success, and what red flags to watch out for at the International Cannabis Business Conference in Berlin, Germany.

The panel was moderated by Morris Beegle, Co-Founder and Strategic Director at the Bio-Smart Group. Mr. Beegle was joined on the panel by:

• Sarah Seale – CEO, Sarah Seale Inc
• Andy Mannsfeld, MD – Managing Director, Eucannajobs
• Michael Bernstein – CEO, Laurelcrest
• Ian Miller – Executive Chairman, Catalyst BC

You can view the panel discussion in its entirety via the embedded video below from the International Cannabis Business Conference’s YouTube channel: