With fourteen albums reaching #1 on the Billboard charts, a net worth of a billion dollars, and a marriage to Beyonce, it would seem like hip-hop artist and mogul Jay-Z has it all. Well, except for a successful cannabis business venture that is. Jay-Z is now looking to conquer the marijuana industry as well, teaming up with Caliva, a California Bay Area company with a retail location in San Jose with flower, rosin, vape cartridges, and joints available at over 200 stores across the state. Jay-Z is just the latest, and arguably the biggest, musician that has hopped into the industry, including Willie Nelson, Snoop Dogg, various members of Bob Marley’s family, and Melissa Etheridge.
Jay-Z narrated an animated video for the Drug Policy Alliance two years ago criticizing the failed and racist War on Drugs, and one of his stated goals with Caliva is to help those that have been incarcerated due to the Drug War. From Caliva’s press release:
Shawn “JAY-Z” Carter will enter into a multi-year partnership with Caliva as Chief Brand Strategist. He will play a crucial role driving creative direction, outreach efforts and strategy for the brand.
In this position, Mr. Carter will focus on and work to increase the economic participation of citizens returning from incarceration – many of who are not seeing the monetary benefits of legalization – through advocacy, job training, and overall employee and workforce development.“Anything I do, I want to do correctly and at the highest level. With all the potential in the cannabis industry, Caliva’s expertise and ethos makes them the best partner for this endeavor. We want to create something amazing, have fun in the process, do good and bring people along the way.” – Shawn “JAY-Z” Carter