Cannabis industry marketing, advertising, and branding have never been for the faint of heart, which any seasoned cannabis industry member will attest to. In addition to the standard branding difficulties that companies face in any large industry, cannabis companies also have to deal with more obstacles due to cannabis prohibition policies, industry regulations, and ongoing societal stigma.

Establishing a successful cannabis brand at an international level presents unique challenges and hurdles that localized companies in single markets do not face. An effective branding strategy that resonates with cannabis patients and consumers across multiple regions involves several facets and considerations.

A team of global cannabis branding experts with proven track records provided tips and best practices for creating and expanding cannabis brands worldwide at the recent International Cannabis Business Conference in Berlin. The panel discussion was moderated by Ricardo Baca, Founder and CEO of Grasslands. Ricardo was joined by:

• Min Siratcha Patcharasopachai – Entrepreneur & CEO, Iridescent Med
• Harrison Radie – Vice President, Sales & Partnerships, MJBizCon
• Melanie Ramsey – Chief Operating Officer, Rubicon Organics
• Cameron Clarke – CEO, Sunderstorm / KANHA
• Douglas Mignola – Founder & Principal – T.H.Seeds®, FRESHEMP®, Hemp Works®

You can view the panel discussion in its entirety via the embedded video below from the International Cannabis Business Conference’s YouTube channel: