Effective marketing in any large industry can be challenging, but it is especially so in the cannabis industry due to industry-specific regulations and limitations. Stigma-driven content restrictions on many social media platforms further add to the hurdles for marketing cannabis products and services.

The International Cannabis Business Conference brought together top international cannabis marketing experts to share their tips and advice on overcoming hurdles and developing marketing strategies that increase international brand visibility and awareness. The panel was moderated by Brian Applegarth, founder of Applegarth Intelligence. Mr. Applegarth was joined by:

• Elizaveta Zharikova – Chief Marketing Officer (CMO), International Cannabis Business Conference
• John Shute – CEO, PufCreativ
• Jack Hill – Global Director of Marketing, Chubby Gorilla
• Simon Pablo Espinosa – CEO and founder, En Volá
• Dustin Hoxworth – Founder/Art Director & Editor-at-Large, Fat Nugs Magazine

You can view the panel discussion in its entirety via the embedded video below from the International Cannabis Business Conference’s YouTube channel: